Every year I attend ICAST I find it interesting how many anglers are quick to criticize any push for change when it comes to fishing tackle design. Coming from a completely different industry the one constant that keeps me moving forward is change.  Without a push for change, progress and technological innovation will never occur.  That being said not everything you’ll see at ICAST will be a Game Changer, Show Stopper, insert effective marketing hyperbole here.  The cold hard truth of the matter is many of these products, and the initial inspirational ideas behind them will never take off.  However, the long list of successful products that have changed the industry has proven time and again that change in this industry is inevitable and is not necessarily a bad thing.

Here some items (in no particular order) that have peaked my interest thus and my candid thoughts regarding them:

(Note This Post May Contain Affiliate Links)


New Daiwa Certate HD:

What a lot of anglers don’t realize is that many of the features that they enjoy on the lower product lines have gradually permeated their way from initially high end offerings.  Daiwa is no exception to this practice with their historical implementation of features like Zaion, the Air Rotor, Mag Seal bearings, etc.  What is perhaps most interesting about the new Certate HD is the implementation of a Monocoque Body.  Essentially a machined one piece semi-symmetrical frame that gives the reel structural rigidity.  While this feature might not make the Certate HD the next big thing.  I would certainly expect to see it a functional production implementation on future spinning reel models from Daiwa.

Per Daiwa:

“The gears of the new Certate HD models are embedded in the one-piece Monocoque body construction. Previously the body and a side cover/plate held the gearing in place. The new design allows the HD models to be more rigid, with a better sealing mechanism, heralding the arrival of the next generation in reel design”



Technique Specific Spybaiting Rod

At ICAST 2013 Duo Realis effectively created a new genre of hard bait with their Spinbait 80. This highly specialized technique has slowly caught on with a number of anglers after proving effective under a myriad of tough conditions.  Its no surprise that an enthusiast level offering for this bait has made its way to market with the Daiwa Steez AGS STZ761MMLFS-AGS (7’6″ 1/16 -3/4oz 5-12lb mono) MSRP $550



That Favorite Summit Fishing Rod and the pending emergence of a new brand

Making use of a simple but clever design idea the basis of this rod from a functional perspective is readily apparent.  The one piece blank simply tapering into the handle diameter facilitates weight reduction and increased transmission of vibration (read “sensitivity”). I’ve always liked this idea for a rod and while its not necessarily a new idea (Airrus and the late Ken Whiting have implemented this idea before) I would not be surprised to see this design approach become more prevalent in the future. Can’t say I enjoyed the “Made in China” aspect of it for its price point.  However, that has become all too commonplace now a days.

The team behind Favorite Fishing came off as an aggressive group poised to make noise through social media much like 13 Fishing did three years ago.  The caveat being they will leverage a new and strong platform on the backs of popular You tube stars to permeate their product to an entirely new generation of anglers.   With the rise in popularity of high school and college fishing a new generation of anglers are bringing new and unique demands to the angling market place.  Favorite Fishing certainly has the right attitude in wanting to position themselves deep into that demographic.  While 13 Fishing took a more general social media market approach to a wider demographic it appears that Favorite has chosen to place heavy reliance on  becoming and focusing on the “Future of Fishing”.



The kickoff of One 3

Its impressive to see how far 13 fishing has grown. The new One3 sub brand from 13Fishing made it debut with a predominant focus on sub $100 price point product.  The new $89 Flagship Creed GT reel looks like it packs a lot of punch for a price point reel.

3 main spinning reel models were introduced the Creed GT $89, Creed X $69, Creed k $49.99

These paired well with 3 tiers of rod series: Fate Black $99.99, Fate Chrome $79.99, and Defy $59.99

All of these offerings proves 13 is a brand that understands its core market segment and strives to bring exciting product to it.

I’ve had some qualms with their QC in the past with their product.  Hopefully, as they continually grow as a brand they don’t lose sight of quality lost amidst all the marketing hyperbole.

The rather impressive in hand $89 Creed GT




LIVETARGET Swimbait Series ™

The team at LIVE TARGET debuted a factory rigged complete set of swim baits that each have optimized hook placement, weighting and action.  They feature the obvious Natural color schemes and profiles.  However, unique to this segment is the implementation of their Oscillator tail design which is said to have been specifically designed to generate species specific life-like swimming action. This is a far cry from the usual boot tail designs that are currently flooding the market.  I look forward to giving these turn-key designs a try.



Eco Popper

I saw some pre-show chatter about this bait and was surprised to see it in prototype form at the show.  Touted as the worlds first digital popper This bait has an embedded camera built in and can be charge via USB in an hour. Target price point is $179 and production release is targeting May 2017.


 The Kislter KLX Feel N Reel

I’ve been high on Kistler rods for a few years now mainly for one reason.  After procuring a few Z-Bones post ICAST 2012 I can’t put them down.  Truth of the matter is the NFC next HM blank has made it one of my favorite production rods.  Its not a real JDM flavor offering, nor is it exotic like a Megabass offering.  It just performs day in day out and fishes extremely well.  If the new KLX Feel N Reel blank is anything like its forefathers it should appease many an angler.  The new blended blank utilized in this rod series features an S2 hybrid blank material coupled with high modulus graphite.  The moderate actions throughout the series felt great in hand. Holding these sticks engenders the same fish ability vibes I previously felt when I first fished the Z-Bone line up. 13 Casting and 2 spinning models from $249.95-289.95



 The Bass Mafia Terminal Coffin

This luxurious terminal tackle box had a number of big name professionals drooling over it.  I recall a number of years ago the Falcon FTO became the defacto terminal box for a number of anglers (with slight modifications).  Perhaps this OCD inspired box will reign supreme for a while. With 6 modular hook and weight storage units and typical bass mafia rugged construction this box speaks to the organized bass angler inside all of us. MSRP $54.99



The Bill Lewis Stutter Step

This was a pretty interesting top water offering from Bill Lewis (The makers of Rat-L-Trap). While originally designed for a different species of fish this lure has proven to be quite effective against large mouth bass.   Its “stutter step” action lets the angler walk on 90 degree cuts, letting you keep the bait in the strike zone much longer than typical walk the dog type baits. Its “wobble wake” action comes from reeling the bait over slick water with no rod action allowing the bait to wobble across the surface.  Lastly, its “wag-the-tail” action is for covering water quickly, imparted by reeling the bait fast and twitching the rod.


Check out the video of the action below:


The “Best of Show” Minn Kota Ultrex will be a game changer

I know I’ve said “game changer” can get overused however in this case it certainly applies.  I’m not sure if it is because I see so many Fortrex’s at the bow end of bass boats down here in Florida. But it certainly is a popular motor down here in the grass.  The new Minn Kota Ultrex is to me a perfect meld of the Fortrex platform and the Ulterra.  I knew about “spot lock’ coming into the show but didn’t realize it true benefit coupled with “jog”.  What power poles did for shallow water anchoring the Ultrex will do for the offshore bass angler.  Spot lock effectively eliminates having to worry about boat position and lets you focus on presentation.  The power steering demos through hydrilla were pretty impressive and should definitely cut down on angler fatigue at the end of a long day.  I’m not sure how fast this motor will catch on with everyone.  However, as a current owner and fan of the Fortrex all I know is I really want an Ultrex after trying one out at the show.









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