The new product showcase at ICAST 2008 took place earlier today with a myriad of companies presenting their latest and greatest. The crowd was composed of a few brave new souls to the market and a number of veterans with new endeavors. This was a gathering in which buyers and media were able to learn and judge for the “Best of Show” competition. As a newcomer to the event I couldn’t help but be a bit overwhelmed by the amount of people and product. A rather interesting thought to entertain, as this event was just a sampling of what I could expect over the next few days. Some big names in bass fishing were amongst the crowd including Bill Dance, Hank Parker, Ish Monroe, and Boyd Duckett. I also have to say that many of the product designers and marketers that I came across were very welcoming and were more than happy to answer all of my questions and comments pertaining to their product. I am certainly excited to be here in Las Vegas and can’t help but be enthusiastic about getting to see what else ICAST 2008 has in store. More to follow.

Here’s a peek at what was being shown at the new product showcase. I apologize in advance as photography is not my forte.

ICAST 2008 New Product Showcase Banner


Shimano Curado 200 E
New Shimano Curado E


New Daiwa Rods
From Left to right: Fle-X-Lite cranking rod, Ike Signature Series, Zillion


Quantum Tour Edition PT
New Quantum Tour Edition Reel. Retail approx. $279


Daiwa Megaforce Plus
New Diawa Megaforce Plus (11 ball bearings, swept handle, Magforce Z, 7.1:1, Twitchin bar Retail $99.95)
Zillion 7.3
TD Zillion 7.3 and Box


Suffix 100 Percent Flourocarbon and Deep Cranking Line
New Suffix 100% Flourocarbon and Suffix Deep Crankin Line



Jackall Poison Rods 2
Jackall Poison Rods (retail approximately $450)
Xtools Talking Scale
Xtools Grip n Weigh Talking Scale
Let your scale do the trash talking!
(why omit the expandable jaws from the previous generation?)
Big Bear Fishing Rods
New rods from a new Company “Big Bear” (


Click to see more shots of the new product showcase preview…


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